Campbell's Soup has purchased advertising in LGBT publication The Advocate promoting it's Swanson broths. The ads show two female NYC restaurateurs (a lesbian couple) and their son.
Needless to say, the right-wing idiots are OUTRAGED that Campbell's would commit the egregious act of depicting a loving couple with their child. BLASPHEMY! The AFA (American
OUR PLOT HAS BEEN EXPOSED - we had planned on recruiting your children through the insidious use of Chicken Broth.
But according to Advertising Age, Campbell's hasn't backed down:
Campbell made no apologies for the series of ads, which it said is its first in any LGBT publication, and instead took a decisive stance on the criticism. "Our position on this is pretty straightforward," said company rep Anthony Sanzio. "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell's products, and we will continue to try to communicate in ways that are meaningful and relevant to them."
He added: "Our plans for the Swanson brand include additional placements in The Advocate."
I plan on loading up on Weight-Watcher's friendly Campbell's Soup and Swanson Broth products immediately. The AFA has urged it's trolls and ogres to contact Campbell Soup Co. to voice their outrage - so we need to contact Campbell's to show our support. You can write to:
Douglas R. Conant, President
Campbell Soup Co.
Campbell Place
Camden, NJ 08103
Or call him at (800) 442-7684 or (800) 257-8443
You can also email him: douglas_r_conant@campbellsoup.com.
There is also a feedback form on the Campbell corporate website: CampbellSoupCompany.com.
