According to a recent article in the New York Times (via The Grumbler), there is a social stigma attached to people who read books (the ones made from trees) in public. But there's hope! All you have to do is shell out money for one of those E-Readers, and you'll be all sexy and cool and shizz!!
If you happen to be one of those sad and lonely paper-book-reading outcasts, you can still get a way-cool FREE BOOKMARK! Maybe that will help ease the pain of your solitary and desolate existence...