Reebok continues their Hip-Hop youth movement now with rapper Tyga. They just signed a seven figure deal and partnership with him.
The deal will allow Tyga to create his own shoe as well as partner with his Last King's clothing line. The "Rack City" rapper's ad will be airing sometime in March, shortly after his debut album "Careless World: Rise of the Last King" is released on Feb. 21.
The classic shoe brand has dropped several viral campaigns featuring Meek Mill, who was also spotted wearing the new Reebok "Dibello Mid Stud" model during a performance in DC.
