From Gawker:
Madonna's 10-minute halftime spectacle averaged a 48.3 rating while the game itself averaged a 47.8 rating. Last year's game had a 47.9 rating, which translates to 111 million viewers and was the highest rated game in history. This year's is slightly down (but not by much) and is the third highest rated game. But still, Madonna beats all of that. Looks like, for some people, Madge is a bigger draw than a silly sporting event.
Those extra ratings points were The Gays tuning in just for the halftime show.
